19. 02. 2025
AKQA and electriclime° have created a captivating and surreal new film to launch the Jumeirah Marsa Al Arab hotel.
The resort is a unique concept for Dubai’s coastline, inspired by the allure of life by the ocean. It promises guests a sensational journey of escape and new discoveries.
Directed by Pabz Alexander, the film blends abstract, dream-like visuals with a narrative that explores the transformative and transcendent experiences offered by the Jumeirah Marsa Al Arab.
Each scene transitions smoothly into the next, reinforcing the idea of a journey through different facets of life and reality, all within the luxurious embrace of the hotel.
Rich in visual storytelling and surrealist cinematography, the spot follows Egyptian actress and model Tara Emad, as she navigates through various scenarios within the hotel, playing homage to the Jumeirah Marsa Al Arab design.
To see the film by clicking here.
