06. 02. 2024
electriclime° teamed up with JWI Global for a new campaign to showcase the Braun Andromeda range.
Shot by Spanish director duo, Lobster, the project shows off the company’s diverse grooming range, engaging its audience through the MENA region.
Whether it be to highlight the ‘trim’ of the BeardGroomer Series 5, the ‘shave’ of the Professional Beard Trimmer Series 9 or the ‘fade’ of the All-in-One Style Kit Series 7, this comedy spot shows the versatility and benefits of the range.
The film also establishes the superiority over the product’s competitors in the Saudi Arabian market by encouraging men to attain barber-quality looks from the comfort of their own home.
electriclime°’s Dubai team, led by Senior Producer Jumana Radi, produced the spot on location throughout Dubai, from a gym, office and Padel court.
You can check out the film by clicking here.
LOCATION | DUBAI
TIME | 13:15
25.2048° N, 55.2708° E
