25. 04. 2024
Since its inception in 2010 of bringing expressions of art to commercial films, electriclime° has been seeking and taking firm steps towards moulding an inclusive culture within the workplace and film industry.
In a male-dominated industry, the film house prides themselves on a growing female presence across Dubai, Singapore and Sydney.
Conscientiously, electriclime° have always been working towards having a more women-centric production crew — scouring for more emerging talents and offering opportunities that extend to all facets of the business.
The goal has always been an unprejudiced, more respectful and inclusive culture, both behind the scenes and in front of the camera.
Ideally, encouraging all to take steadfast actions and challenge outdated perceptions of women as a subset in film, media and advertising.
In our next steps of advocacy for women, and in response to the industry-wide issue, they will continue to collectively move forward in this commitment by driving it top-down and bottom-up. For example, we are proud that our Dubai office is an all-female team, led by Executive Producer Jumana Radi.
To that, the film house intends on welcoming and supporting more women, be it producers, directors, cinematographers, editors, creatives or crew.
electriclime° said. “Though the spotlight on women in film and media is larger today, we need to keep pushing for long-term change and implementing sustainable ways to challenge, and eventually diminish, the status quo.
While we celebrate the achievements of women in business and advertising all over the world — standing for and insisting on their successes; recognising the steps they have taken in making what the industry is today — we must also acknowledge the hardships and existing issues that women still face every day.”
