05. 05. 2025
electriclime° are delighted to welcome director and VFX artist Tim Main to its global roster for exclusive representation in ANZ, Asia and MENA.
With a distinctive style that blends artful design, cutting-edge technology, and hands-on craftsmanship, Tim brings a fresh visual perspective shaped by years of experience across both commercial and cinematic worlds.
Tim has directed campaigns for major brands including Westfield, Samsung, Hyundai, Expedia and more – always pushing to find inventive, design-led ways to bring ideas to life.
His approach is grounded in a love for practical effects and a background in real-time tools like Unreal Engine, which has made him a go-to creative in the growing world of virtual production.
Check out our chat with him below.
How did you get started in the industry?
I was a geeky kid with the Lo-fi VFC lightsaber video at school and was always into filmmaking and making VFX films.
When I started in the industry I worked in camera and lighting, but worked mostly on stop motion or in camera VFX ads and music videos with directors at Partisan. It was fun as it was like an extension of art school but with some decent equipment but still the same hands on approach which i eat up. That paved the way for me making my own music videos and ads mixing in camera and CG also.
Where do you draw your inspiration from?
I think a blend of the natural world and technology, two things perhaps at the opposite ends of the spectrum but can blend beautifully. The recent Gareth Edwards film “The Creator” and the artwork of Simon Stalenhag gets me pretty excited and shows that amalgamation well too.
What’s your favourite part of the filmmaking process?
The design, it can be so subjective and really requires you to be willing to step out of your comfort zone and approach an idea or character from a new perspective. It’s really rewarding as it takes you down many paths.
When a concept comes your way, what are you looking for to bring it to life?
I like to try and find some sense of ingenuity that might achieve the idea in a way that still does justice to the overall concept but adds a spin within the craft. I always try to think of what they’d do in the early FX days too, as even though we are now way past that with almost every effect being possible, some of those techniques still bring a lot of joy to the table.
You’re also a VFX artist and specialise in Unreal Engine, having worked on Furiosa: A Mad Max Saga, among others. Tell us more about your experience in that world and how does it also aid your directing?
I have a lot of experience with real-time VFX. I worked with the in-house VFX team on Furiosa and was privileged to work with legend filmmaker George Miller and the VFX supervisor Andrew Jackson. On Furiosa, George saw the benefits of Unreal to bring his storyboards and stunt vis into one space that he could feedback on and get instant results. My job was to do this with the VFX and environments after the shoot bridging the gap between final edit and VFX and making a more seamless dialogue between director and final pixel. It was a mammoth job and a hell of a gratifying ride.
I have since worked on many virtual production features and TV shows where my job requires me to bring environments to life on volume screens behind the talent so there is less weight on post and more flexibility to shoot the actors rather than on location. It’s an area of film making that has certainly been game changing and it certainly gives me a damn good toolkit to bring concepts to life which might be more challenging to achieve traditionally.
Why are you looking forward to joining the electriclime° team?
From the conversations I’ve had with electriclime° they seem to be a company willing to push their clients and collaborators to innovate with their production approach and are passionate in delivering multi-platform work. This is something that really aligns with what I have been developing a skillset toward and think we’ll make good partners.
To see Tim’s work, click here.
LOCATION | SYDNEY
TIME | 15:35
33.8688° S, 151.2093° E
