21. 10. 2024
electriclime° teamed up with INNOCEAN and Kia Middle East & Africa to launch the EV5 vehicle in the MEA region.
With director Marco Placanica at the helm, the spot is inspired by the brand’s continued commitment to sustainability through its EV range.
The story is told from the point of view of the two child protagonists, representing the ‘future generations’ as a family of four take a journey to connect with nature.
From taking in the beauty of the land and the importance of the sea and marine life throughout the MEA region, the film captures how the EV5 is inspired by the earth.
Along with Director of Photography Leandro Ferrao, Placanica’s cinematic look and feel to the piece encapsulates the stunning surroundings to tell the story.
Meanwhile, the audience is shown the impressive and important features of the vehicle through the eyes of the children, as they marvel in the ‘magical’ wonder it possesses.
To see the film, click here. To see more from electriclime° click here.
LOCATION | DUBAI
TIME | 16:02
25.2048° N, 55.2708° E
